Built to befoundwatchedbookedfoundnot just admired.

You do not pay Google a fixed price. Every search runs an auction, and what you pay per click depends on how many others bid on that term, how relevant your ad and landing page are, and where you are advertising. A plumber in a small town and a law firm in a capital city pay very different amounts for the same click. So the honest answer is that your budget is a decision, not a quote: we work backwards from what a customer is worth to you and what share of the searches you want to be in, then set spend from there.

Meta charges for impressions rather than intent, so the number that matters is not the cost per click but the cost per enquiry once the click lands. Cost moves with your audience size, your placement mix, and above all your creative: on Meta the creative is the targeting. A weak video sends the cost up faster than any setting you can change. We test creative in pairs against one offer and move budget to what converts, then report cost per enquiry rather than impressions.

Google captures people already looking for what you sell, so it converts sooner and suits anything with existing search demand: legal, trades, clinics, bookings. Meta creates demand among people who were not searching, so it suits launches, offers and visual products. If you have search demand and a limited budget, start on Google, prove the offer converts, then use Meta to widen the top of the funnel. Running both from day one on a small budget usually means neither gets enough data to learn.

Price tracks the number of unique page templates, not the number of pages, plus whether it needs bookings, payments, a booking engine or more than one language. A five-page brochure site and a five-page site with a live availability calendar are different builds. What does not change the price is us: the same people scope, design and build it. We give a fixed number once the templates and the integrations are agreed, so nothing arrives as a surprise line later.

When the site costs you money rather than looks. The signals are practical: enquiries fall off on mobile, the pages load slowly enough that people leave before they paint, you cannot edit prices or copy without calling someone, or the structure does not match what people search for. If the content and the structure work and only the styling is dated, a redesign is usually the expensive answer to a cheap problem. We say so when that is the case.

A logo answers one question. A brand system answers every question that comes after it: which colour survives on a dark photo, what size type goes on a menu or a sign, how the mark clears on a small favicon, which typeface pairs with what. You get the mark in each lockup, colour values for screen and print, a type scale with spacing rules, and written guidelines a printer or a future designer can follow without calling us. Without the rules, each new asset gets redrawn by whoever is nearest and the brand drifts within a year.

It is the path from someone never having heard of you to someone paying you, broken into stages you can measure separately: reach, click, landing page, enquiry, sale. The point of naming the stages is that it tells you where the loss is. Ten thousand people reaching the page and two enquiries is not an advertising problem, it is a page problem, and more budget makes it worse. We instrument each stage before spending so the numbers say which one to fix.

It depends so heavily on traffic source and offer that a published average is close to useless: branded search converts many times better than cold social traffic to the same page. The number worth tracking is your own, over time, against a page that has not changed. Judge a page on whether the offer matches the ad that brought people there, whether the enquiry step is short, and whether the page loads before attention goes. Those three explain most of the gap.

Paid campaigns run a learning phase while the platform gathers enough conversions to model who to show ads to, and every edit to budget, audience or creative restarts it and discards what it learned. So we batch changes and let a test run long enough to read. Search is slower again: new pages have to be crawled, indexed and then earn their position, and a site migration that loses its old URLs gives back rankings those pages already earned. Nobody can promise a date, and anyone who does is guessing.

Yes, all of it, in your name from the start. The domain, the repository, the analytics property, the ad accounts, the pixels and the conversion setup stay yours, so the spend history and the audiences survive if we ever part ways. You also get a walkthrough of how to change copy, images and prices yourself. An agency that holds your ad account is holding a hostage, not a client.